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More than just drinks

Celebrating the people, partnerships and passion behind
Hancocks Family Merchants this summer! 

New brands, new products and new formats: Hancocks Family Merchants is heading into summer with even more to offer retailers and hospitality venues across its comprehensive portfolio of wine, beer, cider, spirits, RTDs and non-alcoholic beverages.

The Hancocks team at the annual Hancocks Trade Show 2026 in Auckland

New spirits releases Jägermeister Orange and Cointreau Spicy, tequila brand Lunazul, premium canned wine range The Uncommon from Marlborough, a handy 6-pack format for Corona Cero 0.0% and a delicious Tropical addition to the Scrumpy Cider line-up are among the new additions coming up for the busy festive and summer season.

The Hancocks team also recently welcomed more than 1,800 guests to the annual Hancocks Trade Show at the Viaduct Events Centre for a day of exploring the diverse Hancocks portfolio and building relationships.

“We pride ourselves on being more than just a beverage distributor,” says General Manager of Growth, Jedda Jakicevich. “We’re a partner to our customers, helping them grow their businesses through great products, strong relationships and genuine support.”

With a comprehensive range, Hancocks Family Merchants combines the scale of a major beverage distributor with the customer-focused approach of a family-owned business.

W: Discover what’s new at Hancocks Family Merchants at hancocks.co.nz