Aperol launches après-ski activation

Aperitif brand Aperol has launched its après-ski campaign in New Zealand, partnering with NZSki and Canyon Brewing to unveil Aperol Ice Bars at three South Island ski destinations: Mt Hutt, The Remarkables, and Coronet Peak.

The high-impact bars feature Aperol’s signature orange hue and are designed to capture the attention of both domestic and international visitors. Campari NZ says the initiative positions the global brand as a leader in premium experiences across the seasons.

Aperol has launched Ice Bars at three South Island ski destinations

“This partnership signals an evolution for Aperol in New Zealand,” says Phil Restall, Managing Director Campari NZ. “We’re expanding the brand’s footprint beyond its summer stronghold, creating immersive experiences that resonate year-round. It’s a powerful step in building Aperol’s relevance across seasons and occasions.” 

The Aperol Ice Bars are designed to drive visibility, engagement, and brand affinity and offer guests a chance to unwind with an Aperol Spritz against the dramatic backdrop of the Southern Alps.