Brandhouse buys Ecology & Co.

Drinks company Brandhouse has bought New Zealand alcohol-free spirit brand Ecology & Co, with plans for new products and global expansion.

The Christchurch-based drinks innovator and brand developer has taken over the reins from Ecology & Co.’s founders, Diana and Will Miller.

Brandhouse owner and CEO, Jason Dellaca, says that adding Ecology & Co to the Brandhouse portfolio marks an exciting milestone for the business, and within the fast-growing non-alcoholic drinks market. “As a long-standing New Zealand business, Brandhouse is a passionate team of outstanding talent from idea creation to distilling and we know a good idea and product when we see one.

“Ecology & Co is a fantastic New Zealand brand that is ready to meet the world and we are excited to take it into its next stage of innovation and growth”.

The Brandhouse portfolio includes internationally award-winning Last Minute Gin and McArthur Ridge wine, among others.

Brandhouse says that upgraded production facilities will allow it to produce Ecology & Co.’s signature non-alcoholic spirits more efficiently, meaning its premium London Dry and Asian Spice products will go to market at a lower price point of NZ$49.99 (saving $20 per bottle on the original RRP) and the ready-to-drink cans at $29.99 for an 8-pack (saving 25%).

The company says it also has plans to expand the range and evolve the brand for global markets, including the UK, Europe and the Middle East.