Brown Brothers named ‘most powerful’ brand

Australia’s family-owned winery Brown Brothers has been named as the most powerful brand in the Australian wine market, according to the recently published IWSR Australia Landscapes Report.

IWSR is the leading source of data and intelligence on the beverage alcohol market. 

The results are based on a combination of awareness, conversion, and connection metrics among Australia’s regular wine drinkers and sees Brown Brothers overtaking Jacob’s Creek and Penfolds.

"This achievement is a remarkable milestone for Brown Brothers and reinforces our dedication to crafting exceptional wines that capture the hearts and palates of Australian wine lovers," said Katherine Brown, Brown Brothers first female family winemaker and 4th generation Brown family. 

"We are extremely proud of this incredible acknowledgement from Australian wine drinkers to be recognised as the most powerful brand, but we remain grateful to our loyal consumers and industry partners who have played a significant role in building the strength of the Brown Brothers brand." 

Brown Brothers’ has the #1-selling Prosecco in Australia with Brown Brothers Prosecco and #1-selling Australian white wine with Brown Brothers Moscato*. 

*Circana Market Edge Australian Liquor Weighted Wine MAT 05.11.23

D: Taylor Brown