CCEP and Bacardi partner for premium spirits distribution

Bacardi has entered into a new agreement with Coca-Cola Europacific Partners (CCEP) in New Zealand for the distribution of its premium spirits portfolio.

The multi-year agreement, effective from January 1, 2026, sees Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Patrón tequila and 42Below vodka distributed through CCEP’s New Zealand network.

Luiz Schmidt, Managing Director, Bacardi-Martini Australia and New Zealand, said: “Our agreement with CCEP enables us to scale our reach and deliver our premium brands to even more Kiwis, so they can enjoy a moment of connection with one of our spirits in hand. This is not just about expanding distribution. It is about shaping the future of premium beverage experiences in this market.”

CCEP will focus on the distribution and market expansion of the Bacardi portfolio of premium spirit and ready-to-drink (RTD) brands, while consumer marketing and influence will continue to be the responsibility of Bacardi.

Wendy Rayner, Managing Director, CCEP New Zealand, said: “We are excited to join forces with Bacardi and leverage the strength of our people, whose proven expertise in distribution and deep market understanding will help make the exceptional portfolio of Bacardi brands more accessible to consumers nationwide.”

The announcement follows a similar agreement signed in Australia with CCEP, which kicked off in November 2025.