Estrella Damm now at Premium Liquor

Premium Liquor Co. Ltd. is now the official distributor of iconic Spanish beer Estrella Damm in New Zealand.

The company says that introducing this first international beer brand to its portfolio marks an exciting milestone.

“We’ve built our reputation on delivering exceptional spirits and liqueurs, and now we’re thrilled to bring a globally recognised beer brand to our customers,” says Matt Bruce, Managing Director of Premium Liquor.

“On-premise is a high-growth channel for us, and Estrella’s strong international presence gives us a fantastic opportunity to support our trade partners with a premium beer offering.”

Estrella Damm is now distributed in New Zealand through Premium Liquor Co.

Estrella beer will be available through Premium Liquor’s trade network with on-premise, off-premise and grocery channels supported by tailored marketing and promotional initiatives.

Kegs will be exclusively available through Gilmour’s and Trent’s from December 2025.

Matt Savidan, Country Manager AUS & NZ, commented: “Estrella is a brand steeped in tradition and quality. Partnering with Premium Liquor ensures that New Zealand venues and retailers can access a world-class beer that complements the evolving on-premise landscape. We see huge potential for growth and are excited to work together to make Estrella a leading choice in the market.”