New CEO for Appellation Marlborough Wine

Appellation Marlborough Wine (AMW) has appointed Stephanie McIntyre as its new Chief Executive Officer.

AMW says that McIntyre has more than 20 years of experience living and working in Marlborough and brings a wealth of expertise spanning senior winery marketing roles, international market engagement, media and communications leadership, event creation, and executive positions within wine industry organisations.

It says she is well known across the sector, including through previous work supporting Appellation Marlborough Wine across marketing, communications and stakeholder engagement. 

Stephanie McIntyre is the new CEO at Appellation Marlborough Wine.

The appointment follows the departure of former CEO Michael Wentworth, who is now Chief Executive at Mission Estate in Hawke’s Bay.

AMW Chair Sophie Parker-Thomson MW said the Committee is thrilled about the appointment and confident in Stephanie’s leadership. “Stephanie brings outstanding strategic marketing credentials, deep industry experience and a genuine connection to Marlborough. Understanding both the opportunity and the responsibility of this role, the Committee has complete confidence in Stephanie’s ability to lead AMW forward.”

Appellation Marlborough Wine (AMW) was established in 2018 to safeguard the integrity, provenance, and global reputation of Marlborough wines. Its Trust Mark appears only on wines that meet rigorous production standards — including verification of 100% Marlborough origin, certification from sustainably managed vineyards, bottling exclusively in New Zealand, and successful assessment by an independent panel of industry experts.