New CEO for Reefton Distilling Co.
Reefton Distilling Co. has announced a leadership transition, with the former Pics Peanut Butter CFO taking over the CEO role from founder Patsy Bass.
Lachlan Boyle will join the company as CEO on 11 May in the planned transition, which will see Bass shift into the role of Founder & General Manager Marketing, while remaining a key leader, brand architect and the public face of the company.
It comes after Reefton Distilling Co.’s release of its first single malt whisky, Moonlight Creek ‘Pioneer’.
Bass, who founded the company in 2017, says that with the success of its Little Biddy Gin and whisky stocks ready to commercialise in 2026 it is the right moment to make the change.
Reefton Distilling Co. says that Lachlan Boyle brings extensive commercial and industry experience to the role. As CFO at Pics Peanut Butter, he has helped guide the company through strong national growth, and his earlier tenure at Lion provided deep expertise in premium alcohol brands and large-scale distribution.
Lachlan Boyle is the new CEO at Reefton Distilling Co. effective from 11 May.
“Boyle is an outstanding leader and the right person to guide Reefton Distilling Co. through its next phase,” says Bass. “Strengthening our commercial capability is a natural and strategic move.”
“Creating a premium spirits business of this calibre from the West Coast takes vision, grit and long-term commitment,” notes Lachlan Boyle. “The foundations here are strong – great brands, a talented team and real momentum.
“I’m joining at an exciting inflection point, with Moonlight Creek ‘Pioneer’ marking the start of an important new chapter. My focus is straightforward: build on the work already done, strengthen our commercial capability, and ensure these much-loved brands continue to grow sustainably and profitably.
“I’m also looking forward to spending time in Reefton and becoming part of the local community. This business is deeply connected to its place and people — that’s a competitive advantage we must protect as we scale. I see significant opportunity ahead, and I’m excited to lead the team into the next phase of growth.”
