New Commercial Director for Pernod Ricard NZ

Pernod Ricard New Zealand has appointed Natasha Callister as its new Commercial Director, commencing 20 April 2026.

She will succeed former NZ Commercial Director, Talia Tuhakaraina.

Natasha previously held roles within Pernod Ricard New Zealand between 2008 and 2011 and has extensive leadership experience across FMCG, finance and media.

Pernod Ricard NZ says she has built a strong track record leading high-performing commercial teams and has a deep understanding of the New Zealand market.

Natasha Callister is the new Commercial Director at Pernod Ricard NZ

It says that her appointment comes at a pivotal moment for Pernod Ricard in the Pacific region, following the company’s evolution into a spirit, Champagne and RTD focused business and the launch of its new local vision, Seriously Spirited.

This vision reflects Pernod Ricard’s commitment to premium experiences, strategic category leadership and long-term growth alongside its trade partners.

Kevin Mapson, Managing Director of Pernod Ricard Pacific, said: “We are delighted to welcome Natasha back to the Pernod Ricard team. Her broad experience, energy and commercial acumen will play an important role as we continue to unlock the full potential of our New Zealand business.”