Suntory Oceania launches in NZ

Suntory has officially launched its new multi-beverage business in New Zealand – Suntory Oceania – marking a major milestone in the company’s regional growth strategy.

Suntory says that the creation of Suntory Oceania reflects its confidence in the growth potential across Australia and New Zealand.

It is the region’s fourth largest multi-beverage group, with responsibility for its end-to-end supply chain on both sides of the Tasman. Its portfolio of more than 40 brands includes premium Japanese whiskies, Suntory -196 RTD, Jim Beam, Maker’s Mark, Canadian Club, V Energy, Just Juice, and Suntory BOSS Coffee.

“New Zealand is a dynamic market with strong appetite for innovation, particularly in the RTD and premium spirits categories,” said Johnny Morgan, Senior Marketing Director, Suntory Global Spirits - Oceania.

“Suntory Oceania gives us the platform to ignite growth and bring world-class brands closer to Kiwi consumers. Our combined manufacturing footprint across Australia and New Zealand complements our global production network - which includes distilleries and bottling facilities in North America, Europe, and Japan.

“This synergy will drive genuine innovation and foster stronger collaboration with our trade partners, allowing us to sustainably expand our core categories.”