Waikato Draught celebrates 100 years

Lion is releasing limited-edition Waikato Draught centenary 12-packs and will hold local events and promotions in the coming months as the iconic Waikato brew marks 100 years.

Waikato Draught was first brewed in 1925 and went on to become a household name.

The brand’s story began with pioneering brewer and Welshwoman, Mary Jane Innes, who took ownership of Waikato Brewery in 1900 (thought to be the first New Zealand brewery fully owned by a woman) and ran it with her son.

Subsequently, Waikato Breweries, and therefore Waikato Draught, came into Lion’s ownership in 1961. 

Waikato Draught’s ties to Waikato Rugby Union since its earliest days helped to cement local loyalty. In 1996, it became the inaugural sponsor of the Chiefs in the very first Super Rugby competition, a partnership that continues today. 

This year also marks the 80th birthday of Waikato Draught mascot, ‘Willie the Waiter’, who was originally hand sketched in 1945.

To celebrate 100 years, Lion has released limited-edition Waikato Draught centenary 12-packs and says the first production run almost completely sold out in just a few weeks. 

A series of local promotions and events will also continue across the Waikato region over the next few months.