Zeffer expands distribution through Gilmours

Hawke’s Bay beverage company Zeffer has announced a new distribution partnership with wholesale food and beverage distribution company Gilmours.

Gilmours members can now purchase Zeffer’s premium cider and RTD range online, by phone, or through Gilmours Cash ‘n Carry stores.

Zeffer says that the Gilmours partnership, which took effect on July 1, will complement its new distribution agreement with Cassels, giving Zeffer broader reach across multiple trade channels.

“We want to make it as easy as possible for retailers and hospitality operators to access our full range of beverages,” says Zeffer CEO Colin Barriff.

“Partnering with Gilmours allows us to do just that — giving their members a simple and convenient way to order Zeffer beverages.”