Free AF expands into UK

Kiwi alcohol-free drinks brand Free AF has expanded into the UK, launching its range of alcohol-free cocktails nationwide through supermarket giant Morrisons.

The move makes Free AF the first New Zealand alcohol-free producer to secure UK supermarket distribution. Its arrival in the UK this week comes just in time for the festive season and upcoming Dry January.

Free AF’s Apero Spritz and Spiced Rumm & Ginger are now available from Morrisons stores across the UK. A third flavour, a Margarita, is also available online via Amazon and af-drinks.com. The 250ml cans are retailing for RRP £2.50.

“Once known for its pub-led drinking culture, the UK is now one of the fastest-growing alcohol-free markets in the world,” says Lisa King, Free AF Founder and Boss.

“Our launch comes at a pivotal moment, as alcohol consumption in the UK keeps dropping and more people are choosing premium low- and no-alcohol options that bring the flavour, the ritual and the social buzz - just without the booze.”

According to Mintel’s 2025 Attitudes Towards Low- and No-Alcohol Drinks report, the UK low/no category is now worth £413 million, growing +18.7% in value and +12.4% in volume.

Free AF is also stocked in 4,000 stores across Target, Walmart and Sprouts in the US.