Marlborough to host Sauvignon Blanc NZ 2027

Marlborough has won hosting rights for the Sauvignon Blanc New Zealand 2027 Conference.

The successful bid for the conference, which will be held in February 2027, was supported by Wine Marlborough, Business Events Marlborough (part of Destination Marlborough), and Tourism New Zealand Business Events.

Natalie Christensen, Chair of Sauvignon 2027, says it was a unanimous decision from the Sauvignon 2027 organising committee for Marlborough to be the chosen destination. “Hosting Sauvignon 2027 in Marlborough will allow us to create a truly unique and memorable experience, for both our international guests and industry alike,” she says.

Marlborough previously hosted the conferences in both 2016 and 2019, with the latter rated “world class” by delegates.

“We are excited that more than 400 delegates will come to the region, not only for the legacy and sector value, but for the unique opportunity for delegates to immerse themselves in the essence of Marlborough,” says GM Destination Marlborough Tracey Green.

Marlborough produces close to 82% of the New Zealand wine volume. In terms of surface area, Marlborough as a wine region is six times larger than Hawke’s Bay and 14 times larger than Central Otago.

The conference is estimated to deliver an economic impact of more than $900,000 to Marlborough.