New Managing Director for DB

DB Breweries has announced the appointment of Peter Hart as Managing Director.

Hart succeeds Matt Wilson, who has led DB since 2021 and decided earlier this year to step away from the business. DB says that Wilson will remain at the company until the end of October to ensure a seamless transition.

Peter Hart started his career at Allied Liquor Merchants in the (then) Spirits & Wines division of DB Group. He was responsible for the launch of New Zealand’s first branded RTD, later moving to the brewery to lead the marketing relaunch of DB Draught – DB’s largest brand at the time – and oversaw the launch of Heineken in New Zealand.

Hart has 15 years of international experience working directly for Heineken across three continents, including leadership roles in Amsterdam and South Africa. He was most recently the founder and CEO of South Africa’s #1 independent beer and spirits distribution business.

Peter Hart - Managing Director, DB.

Peter Hart says he is returning to New Zealand with a fresh lens and a sharp focus on unlocking growth across the DB business. “I come as an insider with an outsider’s perspective,” he says. “I’m a Kiwi and I understand DB’s DNA and heritage, but I also bring a fresh global perspective and a clear belief that our best chapter is still ahead.

“Innovation remains at the heart of our journey - especially as we accelerate our presence in the rapidly growing LoNo space, ensuring DB remains at the forefront of changing consumer preferences and industry trends.”