New NZ GM for Vinarchy

Kiri Hyde has been announced as General Manager New Zealand for Vinarchy, the new global wine company created through the combination of Accolade Wines and Pernod Ricard’s Australian, New Zealand and Spanish wine portfolios.

Hyde will lead the company’s direct route-to-market wine operations. She most recently served as Commercial Director at Pernod Ricard New Zealand and has previously held senior marketing roles with Kimberly-Clark and the Kraft Heinz Company.

“Kiri is a highly experienced drinks industry executive and brings a wealth of market knowledge, strong customer relationships, and an intimate understanding of the dynamic wine category,” says Andrew Clarke, Vinarchy ANZ Managing Director.

“Kiri will provide important continuity for our valued customers in New Zealand and leadership for our team here in the market.”

Kiri Hyde - General Manager NZ for Vinarchy

From mid to late 2025, Vinarchy will take over distribution in New Zealand for the former Pernod Ricard Winemakers portfolio. Until then, Pernod Ricard will continue distributing these brands, including Jacob’s Creek, Stoneleigh and Church Road under a transitional arrangement.

There is no change for customers of the former Accolade Wines portfolio, now part of Vinarchy, with brands such as Hardys, Mud House, Grant Burge and Jam Shed continuing to be distributed by Accolade Wines’ long-standing partner, Hancocks.