Pōkeno Whisky appoints Dhall & Nash as on-trade distributor for NZ

The Pōkeno Whisky Company has appointed liquor distributor Dhall & Nash Fine Wines to help build its presence across the domestic on-trade market.

Dhall & Nash will distribute Pōkeno’s full range of award-winning single malt whiskies. This includes the signature range of Origin, Discovery, and Revelation; the Exploration Series, which includes the world’s first single malt whisky to be finished in Totara casks; and its growing portfolio of special limited editions.

Pōkeno founder and owner Matt Johns says the on-trade distribution partnership will complement Pōkeno’s growing off-premise business, driven by its exclusive relationship with Liquorland.

Pōkeno’s whiskies are in over 25 markets worldwide and while it continues to expand globally, Johns says the move to appoint Dhall & Nash underlines a commitment to sharing their journey of discovery with whisky lovers in Aotearoa.

“I’m delighted that Dhall & Nash will be distributing Pōkeno Whisky to the on-premise market in New Zealand. As two family-owned businesses, we share very similar values around building and maintaining strong relationships, and their expert team is highly motivated to continue growing the market for our fantastic range of creative single malts.”

Dhall & Nash co-founder, Puneet Dhall, says he is excited to add Pōkeno to their portfolio.

“When Matt showed me around his distillery, which is one of the finest I’ve seen, the decision to work together was a relative formality. I’m a Punjabi boy from London steeped in the tradition of great whisky, and I can say with hand on heart that these single malts are world class – and we can't wait to showcase these exceptional and unique wonders to the good and great of New Zealand hospitality.”