Steinlager named Official Beer of Golf New Zealand

Golf New Zealand and Steinlager have announced a partnership with Steinlager joining as the Official Beer of Golf New Zealand.

Lion says that the collaboration will extend Steinlager’s ‘New Zealand’s Finest’ brand platform into golf, with upcoming content and promotional campaigns giving golfers the chance to win prizes, experiences, and exclusive giveaways across the country.

Lion will also launch a new commercial offering for golf clubs throughout New Zealand, expanding Steinlager’s presence on the green.

Chae Blewitt, GM Commercial and Marketing at Golf New Zealand, said: “We’re excited to welcome Steinlager, one of New Zealand’s most iconic brands, as a Golf New Zealand partner. Together, we’ll create more experiences and value for golfers and clubs, celebrating the pride and passion at the heart of our game.”

Lauren Dyke, Steinlager Senior Brand Manager at Lion said that the partnership builds on Steinlager’s rich sporting legacy. “At the heart of Steinlager is a beer that champions New Zealand greatness and national pride. Partnering with Golf New Zealand is a natural extension of this longstanding legacy, and we’re excited to back the sport as it continues to grow – celebrating Kiwi golfers, clubs, and communities across the country.”

Previously, Steinlager partnered the 2002 New Zealand Open at Paraparaumu Beach Golf Club, a landmark event that brought Tiger Woods to New Zealand and captured global attention.