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Drinksbiz March-April 2025
Spirits Report: World Whisky & Bourbon
Beer & Cider Report: New releases
Columnists:
Coming up in the May-June 2025 issue of Drinksbiz...
Key themes:
Wine Report: Chardonnay
Spirits Report: Scotch
Beer & Cider Report: New releases
Key dates:
24 April 2025 - ad booking + material deadline
7 May 2025 - new issue out
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Fever-Tree – mix it with the best
Fever-Tree, the world’s #1 Premium Mixer brand, has appointed Hancocks Wine, Spirits and Beer Merchants as its exclusive distributor in New Zealand.
Fever-Tree has been the world’s best-selling and top-trending mixer in the top 200 bars for 11 consecutive years (as of 2025). It is available in 85 countries and its range uses the highest quality ingredients sourced from the finest natural botanicals with no artificial additives.
Fever-Tree works closely with leading global spirit brands and local Kiwi distilleries, elevating the cocktail experience to new heights.
Hancocks is now distributing Fever-Tree’s wide range of premium tonics and other mixers in a range of formats for on-premise and retail.
Fever-Tree’s Premium Tonic range:
• Fever-Tree Indian Tonic Water
• Fever-Tree Elderflower Tonic Water
• Fever-Tree Mediterranean Tonic Water
• Fever-Tree Wild Raspberry Tonic Water
• Fever-Tree Light Tonic Water
• Fever-Tree Light Mediterranean Tonic Water .
Distributor: Hancocks
Hard Rated is coming to NZ
Hard Rated, one of Australia’s most popular ready-to-drink brands, is hitting New Zealand shelves from April.
Asahi Beverages New Zealand (ABNZ) is gearing up for the new brand’s arrival, saying 18+s will be among the first in the world to try the Hard Rated variant – Alcoholic Lemon 6%.
ABNZ GM Marketing Oliver Downs says the Hard Rated brand has proved a huge success amongst our Aussie neighbours, quickly becoming Australia’s number one-selling white spirit-based RTD.
Downs says he’s sure it will be a big hit for 18+ New Zealanders too. “Hard Rated is a significant launch for Asahi Beverages New Zealand in 2025, and we’re really excited to bring it to our shores.”
New Zealanders of drinking age will have access to Hard Rated Alcoholic Lemon flavour as a ten pack of 330ml cans from the first week of April.
Distributor: Asahi Beverages NZ
Dr Beak – science meets craft
Horticulture, winemaking and locally-grown botanicals all come together in the range of premium gins from Dr Beak.
The brand was founded in Martinborough in 2017 by Lacey and Tim Bourne. Lacey has a background in horticulture and Tim is a winemaker.
Using botanicals grown in New Zealand brings freshness and traceability and supports local growers. While their juniper is currently sourced from overseas, Lacey and Tim have juniper saplings that they hope to use these in their gins one day. Dr Beak also gifts 5% of profits to Forest & Bird.
Dr Beak’s New Zealand Premium Gin launched in 2020 and has won multiple gold medals here and internationally, picking up ‘Spirit of the Year’ at the 2023 USA Spirits Ratings.
The core range is Dr Beak New Zealand Premium Gin and Dr Beak New Zealand Garden Gin.
In addition, the ‘Dr Beak Exploration Series’ is designed to showcase key botanicals with gin and gin-based liqueurs. It includes Yuzu Garden Gin, Juniperus Extended Maceration Gin, Umeshu Gin Liqueur, and Haskap Gin Liqueur.
Distributor: Tickety-Boo

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